Location Strategy PDF Print E-mail

Dr Keri Davies teaches the module on location strategy, which is held in year four, the first semester. In this Webcast, Keri introduces that class. He covers the basics of the class, readings, assignments, and what to expect in the way of exams. This is a great way to get up to speed ahead of time. Take a listen.

To listen to Dr. Davies, click on the player or download the MP3.

Length: 9 minutes 43 seconds. Download MP3 4.5MB (Right click->Save As).

Dr Keri Davies
 

Chinese Consumer Connection

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The Chinese Consumer Connection presents marketing research from the greater China region, including podcasts, videocasts, and book reviews. Talk of Asian Marketing is a regular exploration of localized Chinese consumer behavior topics.<br>