Marketing Research PDF Print E-mail

Doctor Christoph Teller teaches the module on Marketing Research, year four, first semester, and the last class before starting full time work on the dissertation. In this Webcast, Professor Teller describes what the Marketing Research is about, and what the class project is about. Christoph then gives some advice about the exam. Listen here to get a preview of the class.

Click on Read more to see some helpful links and to listen to the MP3.

To listen to Professor Teller, click on the player or download the MP3. Professor Teller

Length: 4 minutes 6 seconds. Download MP3 4.2MB (Right click->Save As).
 

Chinese Consumer Connection

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The Chinese Consumer Connection presents marketing research from the greater China region, including podcasts, videocasts, and book reviews. Talk of Asian Marketing is a regular exploration of localized Chinese consumer behavior topics.<br>