Marketing Communication PDF Print E-mail

Doctor Julie Tinson teaches the module on Marketing Communication, year four, first semester. In this Webcast, Professor Tinson describes what the Marketing Communications is about, and what the main focus of his class is. Julie goes on to introduce the main class project, a simulated marketing campaign, and what she is looking for in the final exam. Listen here to get a preview of the class.

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To listen to Professor Tinson, click on the player or download the MP3. Professor Tinson

Length: 6 minutes 23 seconds. Download MP3 4.2MB (Right click->Save As).
 

Chinese Consumer Connection

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The Chinese Consumer Connection presents marketing research from the greater China region, including podcasts, videocasts, and book reviews. Talk of Asian Marketing is a regular exploration of localized Chinese consumer behavior topics.<br>
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