Understanding Consumers PDF Print E-mail

Professor Warden teaches the module on understanding consumers, year three, first semester. In this Webcast, Professor Warden describes what the main task you need to undertake in this class is (read, read, read).  He also covers the assignments, such as book and film reports.  The big point is the big project though. Listen in to find out what you need to do to get ready for that.

Click on Read more to see some helpful links and to listen to the MP3.

To listen to Professor Warden, click on the player or download the MP3. Professor Warden

Length: 10 minutes 55 seconds. Download MP3 5.2MB (Right click->Save As).

 

A great resource to use for this class is Professor Warden's Chinese Consumer Connection Website at http://ccc.qbook.tv.

 

Chinese Consumer Connection

CCC All Feeds (All)
The Chinese Consumer Connection presents marketing research from the greater China region, including podcasts, videocasts, and book reviews. Talk of Asian Marketing is a regular exploration of localized Chinese consumer behavior topics.<br>