Main Topic: Roland Rust

Presentation at National Chung Hsing University, Taiwan

Professor Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service

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Main Topic: Love Motel Market Segmentation

Hosts: James Stanworth, Clyde Warden

Motels often raise images from American movies. The big parking lot, may be a building of a couple levels, the basic bed in a seedy room with a bathroom . . . ice machine down the walkway with

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Main Topic: Baby Spa--Spending on Babies in Singapore

Hosts: Jane Lu, Clyde Warden

We are back in Singapore for a series of episodes focusing on consumer behavior. In this episode, Jane and Clyde look at a baby spa service in Singapore. Spending on babies is a classic consumer behavior situatoin where the

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Main Topic: Buying Real Estate Chinese Style

Hosts: James Stanworth, Clyde Warden

Real estate speculation and bubbles are common from London to Tokyo, but in Greater China, home prices reach levels that make buyers' heads spin. During real estate bubbles, these prices go through the roof, but even during

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Main Topic: Cycling Fad

Hosts: Clyde Warden D'Arcy Caskey

Retail fads in Asia are common. It is hard to remember a time when there was not  at least one fad sweeping across the retail landscape, and each time, everyone is certain this fad

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