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Doctor Christoph Teller teaches the module on Marketing Research, year four, first semester, and the last class before starting full time work on the dissertation. In this Webcast, Professor Teller describes what the Marketing Research is about, and what the class project is about. Christoph then gives some advice about the exam. Listen here to get a preview of the class.
Click on Read more to see some helpful links and to listen to the MP3. |
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Doctor Julie Tinson teaches the module on Marketing Communication, year four, first semester. In this Webcast, Professor Tinson describes what the Marketing Communications is about, and what the main focus of his class is. Julie goes on to introduce the main class project, a simulated marketing campaign, and what she is looking for in the final exam. Listen here to get a preview of the class.
Click on Read more to see some helpful links and to listen to the MP3. |
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Human Resource Management |
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Doctor Stewart Butts teaches the module on Human Resource Management, year four, first semester. In this Webcast, Professor Butts describes what HRM is about, and what the main focus of his class is (keep in mind the difference between personnel management and HRM). Stewart goes on to introduce the main class project (a 3,000 word report) and what he is looking for in the final exam. This is a great way to get the inside track on this class, so take a listen.
Click on Read more to see some helpful links and to listen to the MP3. |
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Professor Warden teaches the module on understanding consumers, year three, first semester. In this Webcast, Professor Warden describes what the main task you need to undertake in this class is (read, read, read). He also covers the assignments, such as book and film reports. The big point is the big project though. Listen in to find out what you need to do to get ready for that. Click on Read more to see some helpful links and to listen to the MP3. |
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Professor Leigh Sparks teaches the module on retail logistics, which is held in year three, the second semester. In this Webcast, Professor Sparks introduces that class. He covers the basics of the class, readings, assignments, and what to expect in the way of exams. This is a great way to get up to speed ahead of time. Take a listen. His book is titled Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain. Professor Sparks is active on WebCT and encourages everyone to check that out, leave questions, and read existing questions and answers. |
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